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The
trick here is to match your character with that of the
corporation.
So,
where can you get these types of information about a
company? Ask yourself these two questions, and then
strive to get the answers.
- What
direction is the company taking?
- What
is its mission?
More
often than not, companies will be happy to provide you
details about their organization, and this will give
you a good insight into their inner workings.
EXAMINE
A COMPANY'S TYPE
Companies
possess two possible personalities:
The
first personality consists of companies that model themselves
after other corporations that are leaders in the industry.
These "leader" companies usually set industry
standards.
The
second personality involves companies that are forever
looking to the future. They are trying to find new prospects
and opportunities, and new solutions to old and new
problems. What gets them excited is turning ideas into
products. New models, new patterns, new creativity -
these are their very life-blood.
As
mentioned before, companies have their own individual
quirks, so don't be surprised if you find that some
businesses have dual personalities!
DETERMINE
A COMPANY'S CHARACTER
Besides
the two personality types, there are two character types
for companies. Again, a mixture is not uncommon.
The
first character type is traditional and institutional.
The type of work it offers is steady and routine. In
return, the corporation demands of its employees personal
loyalty, a sense of service and duty, and dependability.
Schools, government, banks, hospitals, the military,
law agencies, and accounting firms fit into this character
type.
The
second character type is fast-paced, ever-changing,
innovative, and independent. It is breaking old models
and creating new ones. The type of work offered by such
a company is creative, achievement-driven, analytical,
communication-oriented, and non-linear. Employees are
expected to possess ingenuity, inventiveness, intuition,
and ideas that generate a lot of profit. The computer
industry is the best example of this type of character.
It also includes fashion, publishing, the arts, animation,
advertising, and design.
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